Work
Four case studies from seven years working across European retail brands. A production system built to fix a slow, repetitive job, a legal deadline met, an approach to testing that carries between brands, and a redesign that needed help getting over the line.
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Figma banner system
A slow, repetitive job turned into a system. Forty minutes down to under two.
Accessibility resource
Designed and built in four weeks, to help nine brands get compliant before a legal deadline.
Optimisation and A/B testing
200+ tests designed, 120+ coded, and what I've learned about when a result travels.
ICI Paris XL
Joined three weeks from deadline to get the listing, product and checkout pages ready for development.
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Also in progress
More to come
The Trekpleister design system, where I travelled to the Netherlands to work alongside their team, and a new CMS project I'm working on at the moment. I'll add both once I can show them properly.